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| Brand Book

ZooDAO Brand Guidelines

Introduction

Welcome to the ZooDAO Brand Guidelines. As stewards of the ZooDAO identity, we're excited to see your content and creations that involve our brand. These guidelines are designed to help you use our brand and assets, including our logo, content, and trademarks without having to negotiate legal agreements for each use. While ZooDAO allows relatively liberal use of assets, please follow the guidelines below.

Our Vision and Values

At ZooDAO, we are committed to revolutionizing the NFT & DeFi space with our innovative gamified solution and utility offerings.

Logo Usage

Do's:

  • Use our logo to link to ZooDAO
  • Use our logo in social media accounts that feature or discuss ZooDAO-related content

Don'ts:

  • Alter, stretch, condense, or otherwise distort our logo
  • Use our logo in a way that suggests any type of association or partnership with ZooDAO, unless authorized

Identity Usage

Our brand identity extends beyond the logo. This includes our specific color palette, typeface, and imagery. These elements are designed to create a distinctive look and feel that is instantly recognizable as ZooDAO.

Colors and Fonts:

  • You are free to use our brand colors and fonts in your content, as long as it adheres to the rest of our guidelines.

Imagery:

  • Use images that are appropriate and relevant to the content being presented.
  • Avoid imagery that could be deemed offensive or controversial.

Permissions and Restrictions

While we encourage the community to spread the word about ZooDAO, we also need to protect our brand.
  • Permitted Uses: Educational content, community discussions, and non-commercial use that supports and promotes ZooDAO.
  • Prohibited Uses: Any activity that is illegal, misleading, defamatory, or could be considered spam.
Misuse of the ZooDAO brand can result in legal action. We reserve the right to object to any content that misuses our brand or violates these guidelines.

Contact

For further inquiries or if you are unsure whether your material meets these guidelines, please contact us at [email protected].

Updates to Guidelines

We may update these guidelines from time to time. We recommend that you check back regularly for any changes.

Acknowledgment

By using the ZooDAO brand assets, you agree to adhere to these guidelines and our Terms of Service. Misuse of our brand can result in the removal of your content or other legal consequences.

Figma Integrations

Brand Book